D&AD Submission, Giffgaff
Format: Digital, 8 Slides
Date Submitted: 18th March 2022
How can we inspire the use of fewer natural resources and consume more mindfully? The answer is Equilibrium, a concept for an application where people can track their carbon footprint in real time by scanning products, services and receipts so people are informed and conscious of their impact on our planet.
Equilibrium will create transparency between the retailers and the consumer, leading to changing consumer attitudes and promote mindful consumption as a result reducing the purchases of harmful products and services.
Format: Digital, 8 Slides
Date Submitted: 18th March 2022
How can we inspire the use of fewer natural resources and consume more mindfully? The answer is Equilibrium, a concept for an application where people can track their carbon footprint in real time by scanning products, services and receipts so people are informed and conscious of their impact on our planet.
Equilibrium will create transparency between the retailers and the consumer, leading to changing consumer attitudes and promote mindful consumption as a result reducing the purchases of harmful products and services.
D&AD 2022 Submission, Giffgaff Brief. 8 Page Presentation
