Train Sim Madness Sale Assets
Format: Digital, Multiple
Company: Dovetail Games
Date Published: 22th May 2022


To support sales that occur throughout the year the creative department supply sale assets from keyarts, logos, social and multi-platform assets. 

I pitched and lead the creative direction for our latest sale ‘Train Sim Madness’ which ran from the 22nd May to the 25th. Themed in the season of the sale spring and the three ‘hero’ loco’s featured in the keyart. 

This process saw me first create the keyart and logo, which allowed the style I built to filter down into all assets needed to support the sale from store and social assets, sale statics, newsletter campaigns and streaming assets. 

Viewable are the assets I created for this sale.


Train Sim Madness Sale Keyart W/Logo



Sale Logo & CTA




Steam Banner Store Assets



Sale Statics




Instagram Story Social Assets