BENJAMIN HYLAND

Artworking
Editorial
Type Design
UI/UX


I find the intricate relationship between design and user experience fascinating. The way each influences the other is something I deeply enjoy exploring. Below are a few projects that highlight my growing knowledge in these areas.


Catan Landing Page


I embraced working on the landing page design for Catan Console Edition, the web location for players to find out more. The page features important calls to action, such as the "Wish-list" option, aimed at driving higher conversion rates.

This project deepened my understanding of UI design, challenging me to think creatively about how to present various types of content. I collaborated closely with the Development Team to bring the landing page vision to life, ensuring it aligned with my design concepts. Regular communication with both the Development and Marketing teams was crucial, as I responded to feedback and made revisions to achieve the final result.



Format: Digital, 1920x9400pi
File Type: PSD
Date Published: September 2022
www.catanconsoleedition.com



Equilibrium Application


A full interface and user experience designed inside a handy application answering the question; how can we inspire the use of fewer natural resources and consume more mindfully? The answer is Equilibrium, an application where people can track their carbon footprint in real time by scanning products, services and receipts so people are informed and conscious of their impact on our planet.

Equilibrium will create transparency between the retailers and the consumer, leading to changing consumer attitudes and promote mindful consumption as a result reducing the purchases of harmful products and services.


Format: Digital, Mobile
Platform: Adobe XD
Date Published: January 2022


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