Artworking
Editorial
Type Design
UI/UX
Branding
My design influences have shaped the way I approach branding and identity creation, allowing me to bring unique perspectives to each project. I find the process of translating a client’s vision into a strong, effective brand identity incredibly rewarding, as it involves both creativity and a deep understanding of their goals and values.
Dovetail Directs & Events
Dovetail Direct – Summer 2024 was a first of its kind event for Dovetail Games, showcasing to an excited community of players what’s next for Dovetail. I was tasked with creating the branding for this inaugural event, with the freedom to update elements of Dovetail’s existing identity. Improvements included a new gradient colour with overlayed pattern, and introduced a cleaner, solid white logo variant. These changes created the sleek, professional look that was required to reinforce our presence in the competitive gaming industry. The branding seamlessly extended across various platforms, including social media thumbnails, advertising materials, and the live stream event countdown. Direct has been viewed over 56 thousand times, with a positive reaction from the community.
Work Completed Summer 2024
AYRA Branding & Identity
Branding and identity for a new luxury sunglasses and accessories brand AYRA based in the United Kingdom. AYRA’s brand blends timeless sophistication with cutting-edge design, offering a premium selection of eyewear that exudes elegance, craftsmanship, and innovation. A minimalist direction with a soft sand colour plate encapsulated the clients vision.
Work Completed 2024
EXTRA
Me + Contact
PORTFOLIO