BRANDING & IDENTITY
My design influences have shaped the way I approach branding
and identity creation, allowing me to bring unique perspectives to each
project. I find the process of translating a client’s vision into a strong,
effective brand identity incredibly rewarding, as it involves both creativity
and a deep understanding of their goals and values.
Branding and identity for a new luxury sunglasses brand Bins Eyewear based in the United Kingdom. Bins’ brand blends
timeless sophistication with cutting-edge design, offering a premium selection
of eyewear that exudes elegance, craftsmanship, and innovation. A minimalist
direction with a luxurious red and sand colour plate encapsulated the clients vision. Completed in 2025.
Instagram carousels creating an interactive advertising experience. Promotional social assets boosting brand interaction and sales. Completed in 2025.
Dovetail Direct – Summer 2024 was a first of its kind event
for Dovetail Games, showcasing to an excited community of players what’s next
for Dovetail. I was tasked with creating the branding for this inaugural event,
with the freedom to update elements of Dovetail’s existing identity.
Improvements included a new gradient colour with overlayed pattern, and
introduced a cleaner, solid white logo variant. These changes created the
sleek, professional look that was required to reinforce our presence in the competitive
gaming industry. The branding seamlessly extended across various platforms,
including social media thumbnails, advertising materials, and the live stream
event countdown. Direct has been viewed over 56 thousand times, with a positive
reaction from the community. Completed in 2024.